Because running a successful business shouldn't be at the cost of your mental health
Your journey to a
balanced business
Every entrepreneur’s journey is different, but burnout doesn’t have to be part of it.
That’s why we built a step-by-step framework that grows with you: from finding clarity, to reflecting weekly, to aligning your entire way of working.
1. Reconnect with your business
FREE
Reconnect with your business through a better work rhythm with this guide
Find out where your mind’s at in this free quiz and uncover your next step
2. Reflect & Refocus with intention
Refocus with this digital & printable planner that supports business + wellbeing
Reflect weekly in this Notion system and turn your lessons into action + progress
3. Realign with what matters
Realign with what matters in this guide and rebuild your business on your own terms.
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Hi, we’re Sofie & Endurance
We started this journey as broke, sleep-deprived university students with more curiosity than experience. What we lacked in time, skills, and money, we made up for in drive and purpose. Over the years, we gained the skills and tools we needed, but also hit burnout before we even launched. That’s when we had a powerful realisation: success shouldn't come at the cost of well-being.
Today, our focus is clear: mental health comes first. We help entrepreneurs find balance between business and life — intentionally building sustainable brands that align with their purpose.
ATJ STUDIO
Mindful systems, strategy & design for entrepreneurs who care about wellbeing as much as growth
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We help founders and small teams build businesses that support their mental health through practical, evidence-based workload and wellbeing systems.
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We create intentional strategies and designs that help founders communicate their mission while staying aligned with their values and purpose.